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Coaching Philosophy

This page introduces the coaching philosophy of Peter Such, architect of the Essex Cricket Academy that within its' first three years produced six County First Class Cricketers, including one who played for the Full England International team, scoring a century in his test debut

Applying Sporting Excellence

to Business Performance

Whose coaching philosophy can apply the lessons from elite sport to your business and achieve high performance outcomes?

Peter Such is an international sportsman who has competed and coached at the highest levels. He is now applying his coaching philosophy and associated skills to help businesses and individuals improve their own performance.

Peter's coaching philosophy is based on two pillars:

His experience as an elite sportsman
His track record as an elite coach

Elite Sportsman

Peter Such's achievements as a spin bowler include:

Full England International Cricketer from 1993 to 1999
Took 6 wickets for only 67 runs on his international debut
Averaged 33.56 with an economy of 2.38 (at the time of writing, better than current England spin bowler Ashley Giles' record of 39.60/2.84)
20 years of First Class Cricket for 3 Counties

The picture (immediate right) shows Peter celebrating as his first test wicket falls:

England vs Australia, June 1993
Batsman to fall: David Boon
Caught by: Chris Lewis

Elite Coach

Peter's record as a coach includes:

Architect and Director of the Essex County Cricket Club Academy, which within 3 years produced:
- the first ever County Academy England Cricketer in Alastair Cook, and
- 5 other County First Class Cricketers
Lead tutor on the ECB (England and Wales Cricket Board) Level IV elite coaching programme
Specialist coach for the England Under 17 and Under 19 Squads

The picture (immediate right) shows Alastair Cook, the first protege of the Academy set up by Peter Such. When Alastair played for England for the first time:

He was only 21
He was called in to replace the injured batsman, Michael Vaughn
He scored a test century in his debut, the 4th-youngest player ever to do so for England
Soon afterwards, he was appointed to be a member of the elite England Development Squad.

Business Applications

Peter left the Essex Academy in 2005 to work with a Global Outsourcing Company, but has now turned his attention to applying elite sports coaching skills to business environments. He already has solid experience in business training and individual coaching which make Peter's unique blend of skills of great value to any organisation wishing to improve their individual and collective performance.

At this website, you can contact Peter Such or read more about his coaching philosophy.