Ken Buist
Article 1 of 12 in the
Trustworthiness series
Introduction
Trust and temperament
Definition of trust
Characteristics
Trustworthiness Quotient
Dependability
Integrity
Credibility
Empathy
Self-interest
Inconsistency
Summary
Trustworthiness Quotient
Trustworthiness defined and measured
My definition is:
"Trustworthiness is keeping one's word and being worthy of others' confidence: sound in principles, full of integrity, reliable and dependable"
My measurement is the Trustworthiness Quotient™, a method for monitoring personal progress to Trustworthiness.
Why measure trustworthiness?
I think should we should all do this from time to time, to:
- make concepts tangible that are otherwise intangible
- provide a methodology that enables you to construct a "Trustworthy Pathway"
- enable you to benchmark your trustworthiness against that of others
- measure your own progress along the pathway
The Trustworthiness Quotient
In their excellent book "The Trusted Adviser" Maister, Green & Galford, described the trust equation, in which they stated what they felt were the four key ingredients of trust. I am indebted to them for this concept but would like to offer an expanded but different approach - "The Trustworthiness Quotient" (TTQ). Simply stated, TTQ says that trustworthiness is comprised of several elements:
- Dependability
Have you consistently demonstrated the ability to deliver on commitments during advisory interactions?
- Integrity
Have you displayed personal as well as business ethics and commitment to mutual success to the client?
- Credibility
Have individual competence, process and methodologies for success been proven over time?
- Empathy
Have you demonstrated 'buy in' for the client's personal and business vision that involves true partnership?
These are dependent upon the degree to which you demonstrate, with each interaction:
- Self-Interest
To what extent do you appear interested only in your success?
- InConsistency
Does how you operate appear incongruent to the client?
The Trusworthiness Quotient is therefore:
Trustworthiness | = | D + I + C + E ------------- SI + IC |
Next article: Dependability
©2006 Ken Buist